Jean Hoefliger - Winemaker
In July of this year, Anthony Hsu and Maxville Winery engaged the renowned Napa Valley winemaker Jean Hoefliger to be its new head winemaker.
Jean Hoefliger was born and raised in Switzerland, where he first worked on his godfather’s estate. He decided to forego a career in international finance to become more intimately involved in the fascinating field of winemaking. Determined to learn winemaking from the best, he moved to Bordeaux, France, and then to South Africa to further his training. In the meantime, Jean completed his formal viticulture and winemaking education at the Swiss Federal School at Changins, the only National Centre of Excellence for viticulture, oenology, and arboriculture. Jean soon thereafter made his way to California and worked at Hartford Court, Newton, and Alpha Omega in Napa Valley. In April 2019, Jean shifted his focus to consulting winemaker, opting to share his knowledge and instincts to help more wineries achieve their goals.
Bastien Lucas - Associate Winemaker
In July of this year, Anthony and Jean hired Bastien Lucas as Maxville's new Associate Winemaker. Bastien has previously worked with Jean as Assistant Winemaker at Alpha Omega.
Bastien Lucas has followed a similar path from Europe to the Napa Valley. Born and raised in France, Bastien’s earliest wine experience was at age 14 for a summer job at Château Lynch Bages. He returned to Lynch Bages in 2008 and spent the full harvest there, where he first experienced the meticulous complexity of winemaking. Bastien earned his enology degree from the winemaking school of Bordeaux, France. During his studies, Bastien was fortunate enough to secure internships and worked harvests at both Alpha Omega in Napa, and Monteverro in Tuscany, under Jean’s tutelage. In 2015, Bastien returned to work at Alpha Omega and became Assistant Winemaker in 2017.
Ryan Morales - VP of Direct to Consumer
As an Oregonian that grew up in Gresham, a suburb of Portland, Ryan Morales found his love and passion for the wine industry in Sonoma County after graduating from Sonoma State University with a Bachelor’s Degree in Business Administration specializing in Marketing and Wine Business.
As a 5-year college baseball player, Ryan’s first dream was to play professional baseball but when he transitioned into the working world he found his passion for the wine industry and everything there was to offer. Upon graduating from Sonoma State, his first job was a Tasting Room Associate for the Dutcher Crossing Winery in Dry Creek Valley, California. Within the next year he was assigned multi-tasting room and production duties upon which he quickly found his niche to indulge in the business side of the industry and where he continued his journey into Direct to Consumer (DTC) operations, marketing, and shipping.
After seven years at Dutcher Crossing, Ryan joined Epic Wines and Spirits in Santa Rosa, California as a Customer Service Representative. This opportunity to work for a small wine and spirits distribution center allowed him to grow and better understand sales, customer service, and marketing. With all his past experiences and energetic spirit, Ryan has the solid foundation required to develop and provide top hospitality and practices for running a successful family winery.
The knowledge and accomplishments that he has gained makes him a perfect fit for our team at Maxville Winery where Ryan will establish the foundation for all aspects of the DTC realm as Vice President of DTC Operations.
Anthony Hsu - CEO
Anthony Hsu has been at the helm of Maxville Winery since 2014. Anthony was raised in the San Francisco Bay Area and also spent time during his early years in Taiwan, his birth country. After graduating from the Fuqua School of Business at Duke University, Anthony spent over 30 years in international finance focused on the creation of new business ventures. He has brought this entrepreneurial mindset to Maxville and under his guidance and vision, extensive renovations have been made to the winery and grounds, resulting in the stunning architecture and modern art of the winery's grand entrance and gardens.
It was Anthony's vision that also created the Maxville winery name and current wine portofolio. The winery's iconic bear logo was his inspiration to reflect the winery's deep connection to California's early history, but also to capture the power and quiet strength of Maxville's wine style. Anthony is committed to establishing the Chiles Valley AVA of Napa Valley as truly unique and on par with the other world class AVA's in the valley and he has spearheaded significant changes in the Maxville Estate vineyard to better capture Chiles Valley's distinctive terroir.
On a more personal note, Anthony's passion for cooking and sharing his preparations with guests is reflected in the winery's hospitality. Anthony's love of Chinese food in particular (he is fluent in two regional dialects of Chinese) brings a distinct flair to Maxville's food and wine pairings.
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